Sidelined is a publication dedicated to raising awareness of inequality towards women in sports marketing and advertising. The publication is based on the theory of Commodity Feminism; the way feminist ideas and icons are appropriated for commercial purposes, emptied of their political significance and offered back to the public in a commodified form - usually in advertising. This book creates an awareness on sports companies who in their advertising advocate for gender equality in the sports world, yet only do so for capital gain and brand equity, and not for the good of equality. The publication creates a debate and questions whether this practice is ethical.

Award winning publication for TUS Permanent Collection Award and Zero-G Excellence in Typography Graduate Award.